First, remember that you can upgrade or downgrade at any time. Therefore, start with whatever package has the feature you are most interested in using. That said, below are some helpful tips that might help you choose:
Starter Package - You are working for an organization or are in an industry that is highly regulated. You know that embedding schedulers, social media feeds, and custom forms will not be allowed. You just want an easy and professional way to share your brand and information with leads and clients.
Personal Package - You only need 1 version of your card. You don't really care about sending video messages. Having the ability to embed social media feeds, video playlists, online reviews, custom lead-capture forms, your MLS (for realtors), etc. is something you know you want and need.
Unlimited Package - You want to create multiple versions of your card so that you can use them at various marketing events or during different times of the year. You are part of a few different organizations and want to brand each of them individually. You know you want to use the video messaging feature or you are associated with one of the Plus Page Organizations and want to have the corresponding page(s) attached to your account.
Enterprise Package - You want to be able to control the branding and message of your team members. You need the ability to redirect a user's card to another user if someone leaves your team. You want to save on pricing for each account as more team members are added.